Apple is a leading international brand that caters the world with the amazing technology of iphones, iTunes, laptops, etc. The apple logo which we see today was actually discovered after replacing the two other logos of same brand. When the company enters into a world of competition its first logo was "Wayne" that shows great scientist sir Isaac Newton sitting under apple tree. Soon after this apple logo was changed to bite taken apple with all seven rainbow colours.
The main purpose that apple logo was designed with a bite so that it doesn't look like a fruit. Whenever we heard a word "apple" the name of fruit comes in our mind and not a brand. In that case, the brand apple has to come up with such a strategy so that people recall the word apple with a brand name and not a fruit. It can be a tough job but not impossible with the logo. A logo plays a very effective role in making the image of any brand in the eyes of people for a long span of time.
Article Source: http://www.articlesbase.com/web-design-articles/apple-logo-says-for-itself-5330589.html